Modernizing the brand image

The mandate

After 6 years of existence, and following the obtaining of the title of Centre of Excellence for the Commercialization of Research by the Government of Canada which gave a new dimension to the organization, MEDTEQ+ mandated Innovitech to modernize the image of the organization.


The achievements

The first step was to redesign the website, which was considered unclear and lacking in modernity. Innovitech took care of all coordination with suppliers, ensuring that the result corresponded to MEDTEQ+’s needs. Once the site was delivered, Innovitech then applied the new graphic identity to the various media: newsletter, word templates, powerpoints, business cards, etc.).