Creating and declining a brand identity

The mandate

GARDN wants to launch an event focused on decarbonizing air transport, particularly sustainable aviation fuels. The communication team was mandated to define the branding of the event.


The achievements

Following the definition of the objectives of the event and the audiences to be reached, the team developed the branding of the event (name and slogan of the event, creation of the logo, visual environment), its positioning (language and descriptive elements) and its deployment on the various communication media (website, social networks, promotional documents and others).

Note: the event was suspended following the COVID-19 pandemic.